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BONUS EVENT: Email Writing Workshop
May 10 @ 9:00 am - 10:30 am
This is going to be a power session for you, if you’d like to get better responses from your email – be those sequences, campaigns or one-off emails.
From the session last week (Smarketing week 1 – emails), it felt that you would all like to get more granular and hands on with writing email campaigns and sequences.
I’ve put time on the calendar for a 60 minute workshop (you will be doing work with me) to help you to develop your email campaigns to increase traction and response.
Please make sure you’ve also done the following prep –
Be clear on the purpose of your email campaign you’d like to create
(You might have a job you want to create a sequence for, a list of prospects you’d like to engage, legacy candidates on the database to regenerate or competitors’ contractors to engage with… or one of many other campaigns. It is important you have something specific NOT I’d like to write a sales sequence.)
Have a search, list or project created with the relevant recipients in it
(Relevance is key and therefore knowing who your audience is will be important – the easier you can see who you’re sending it to easier it is to write it for them)
Have a go at writing your email(s). Bringing first draft copy and getting feedback is going to create much deeper learning.
Joining the session is free, that doesn’t mean you don’t have to do the work.
See you there.