Busy recruiters are building a brand, even if they never post anything on Linkedin. Seriously, personal brand has been in existence long before social media and Linkedin existed. Social media is simply a tool. I intend to share with you how you can build your brand on and offline to become the recruiter of choice in your market. Ideas and tactics I will be exploring will include –

• How to create enquiries and leads using Linkedin and social media
• Where your brand really comes from and how to make it stronger
• Behavioural brand development – creating a reputation that gets you recommended
• Why your Linkedin content isn’t generating results
• Building an army of advocates who are on your team