Way too often the subject of sales creates a mindset of new business. Conservatively, I would estimate that most recruiters could increase their productivity by over 30% if they showed a little more attention to the existing customers. What is your loyalty programme for your business?

• Why do we need to systemise loyalty?
• Delivering a great experience, beyond the placement
• Investing time in aftercare and developing post placement routines
• If you had a loyalty card, what your customer get access to?
• Stop waiting for others to do it – be an innovator