Visibility and consistency of sharing will help you to build your brand. As with so much of the stuff that revolves around branding and marketing, it is important that you are willing to share who you are and showcase your own personality. What you share, how you engage with your audience and how you project your values will help you to develop business and attract good candidates.

• Being clear with yourself as to who you are and how to be authentic
• Finding content to share with your market and using free tools to make it easier
• Structuring your updates and creating engagement
• Your personal brand is you, your values, beliefs and superpowers
• Creating a schedule and making time to build brand