Story has been with human beings since time began. Before the majority population could read and write, stories were shared to teach others. Fables, songs, sermons and stories provided people with advice and wisdom. We are hard-wired to react to story. As recruiters, it is the stories we tell that will win us our future customers.  

• The power of story – what makes it interesting
• How to make your ideas stick (and your sales messages)
• Using metaphor and analogy to influence others
• Building your library of stories