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Smarketing Month – Week 5 – CONTENT CREATION
May 31 @ 2:00 pm - 2:45 pm
The world is a noisy place. The consensus seems to be that content is key to success with digital marketing, yet I don’t agree with this. How many “guides to getting through interview” can the world really stand? Good content stands out from the noise because of context.
- What does good content look like and in what context is it valuable?
- Getting clear on the one reason people will pay attention to you
- Examples and ideas of good content (and a couple of epic fails)
- How to turn engagement into action