Introduction This month all of May’s live sessions will be focused on Sales and Marketing. More than that though, the two worlds will be pulled together to help you to create and execute your own personal SMARKETING plan. Together we’ll look at tactics and strategies to get more out of your outbound activity – so you can generate a stronger pipeline of clients and candidates to work with. With each live session I will be sharing with you practical tactics and tools so that you can adopt them quickly and start to see rapid results. Each week we will take a different aspect of the SMARKETING principle giving you the opportunity to put each session into practice before we get together for the next. It’s going to be fun and, most importantly, valuable.   WEEK 1 Email Email still provides the highest ROI of all of the tools in the sales and marketing playbook. Well structured email campaigns, timely messages with context and good use of automation all help to create good results. We will look at:

• Using email to drive engagement with passive talent
• Sales campaigns to win clients
• Using automation to do the heavy lifting
• Structuring emails to increase responses