Social media has been around for long enough that we can no longer call it new. The power social gives to individuals and communities drives a recommendation (and cancel) culture. Harnessing social proof, case studies and recommendations will help your future prospects choose you. Ultimately the goal is to make it easy to say yes.

• Case studies – formats and sharing your successes
• Getting recommendations and using multimedia
• How and where to share your recommendations
• The power of client and candidate testimony