Stop. Think for a moment about how frequently you communicate with others in writing. The evolution of technology, the emergence of new platforms, the shift to WFH environments for many has all led to more communication taking place in written form. Getting good at written communication is a game changer for recruiters. Seriously big. But few pay enough attention to what they write. Let alone consider the audience’s wants and needs. The fix isn’t difficult to implement. It’s called purposeful practice. Knowing what to practice can be a barrier – this isn’t about English, it’s about influence. I want to help you become a better copywriter. I intend to help you become more influential with your writing. I’m going to share tactics, so you get more enquiries, applications and responses.