Sales and marketing are a classic partnership that get closer and closer together in recruitment every month. The job of a recruiter is far more marketing orientated now than ever before. Advertising, social media, email campaigns and mailshots are classic marketing activities that are too frequently done without thought about the audience – written by recruiters with a sales mentality that reduces traction and impact. Good recruiters are smarketers – people who apply an empathic approach to their sales and marketing with the customer in the centre. This session will help you to improve your customer attraction (client and candidate) and capture the attention of more people.