Video is growing rapidly as a communication tool – in fact, if you’re not regularly using video you’re already behind the curve. How you use it is becoming key to stand out. To capture the attention of passive talent, video is a great way to deliver hyper-personalized content and increase response rates.

• Why video works so well, today
• How to create a compelling message
• The simple structure to getting people’s attention and building trust
• Follow up as a sequence